Lots of times when I'm working with clients, I'm tasked with helping them build company-wide support for their projects. So, that got me thinking... I'll use this site to post research studies I deem interesting for you... Ms. Brand Manager.
The Pew Internet & American Life Project just released a study detailing internet usage by age in the United States. One thing I found interesting was the biggest increase in internet use in the last four years can be seen in the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online. Looks like McCain had a 50-50 chance of speaking to the Net Generation.
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